Aliff Ahmad
Project Manager
on
Messaging/Communication Tactics / Real Stories, Real Impact: Colorectal Cancer Screening
Real Stories, Real Impact: Colorectal Cancer Screening
Issue
In Malaysia, colorectal cancer stands as the second most common cancer, yet many cases are only discovered when it’s already too late. The problem isn’t just the disease itself—it’s that people are not getting screened early enough. Fear, stigma, and a lack of awareness often hold them back. But what if a simple change in how we communicate could make all the difference?
Communication/Tactics:
To tackle this, we took an innovative approach: creating two short videos designed to communicate and gently nudge those at higher risk of colorectal cancer. These used the story telling technique — they told real stories. Each video featured individuals with different risk factors, sharing their personal fears and struggles about screening. Through relatable storytelling, the videos addressed the emotional barriers people face, transforming fear into understanding and reluctance into action.
Outcome:
After watching the videos, participants showed a clear boost in their knowledge and attitudes toward colorectal cancer screening. More importantly, they felt motivated and ready to take that crucial step toward getting screened—turning awareness into life-saving action.
